|
|
     |
Other Applications Reveal continues to build a track record of successfully partnering
with clients from a variety of markets across many countries. The computer
vision technology and associated reporting systems we have developed
for the markets we work within are without equal in the world. We are
committed to maintaining this leading position by staying several years
ahead of our nearest competitors in terms of development. This also
means that our clients receive a genuine advantage over competitors
who try other technology. As we continue to improve and develop our
product other exciting applications are emerging. The following is
an outline of newer applications and the markets where they can be
applied. In some instances Reveal has already begun working with clients
from other markets with these applications: Queuing A critical customer service objective in many businesses such as Banking,
Fast-food, Hyper-Marts and large format 'cash & wrap' stores
is to minimize time spent in queues. To date this has been an issue
that these businesses have, at best, only had the capacity to take
a reactive approach by directly seeing the problem and attempting to
minimize the harm by diverting more staff to open more POS terminals
or service counters. Reveal has developed a sophisticated queue measurement
application that will detect when people enter 'free-form' queues,
how many are present, average wait times, etc. This video clip shows it in action. The benefit of this application is that, not only does the system
report in real-time what is going on in terms of queue behaviour, but
it can provide a quantitative analysis of queuing problems in the business.
It is also possible to utilize predictive tools that anticipate peaks
in queues before they occur allowing a pro-active approach to be taken
and avoiding the problem altogether. Transport Planning and Management City planners and traffic engineers have traditionally planned roads
and transport infrastructures by collecting data manually and 'modelling' traffic
flows. Not only is this methodology highly labour intensive and time
consuming it is also prone to human and statistical error. The Reveal system is the only technology of its type that is capable
of operating with high levels of accuracy and reliability in variable
lighting conditions - this includes anything from flashing lights
often found in environments such as casinos, to strong direct sunlight
and shadows outdoors. The Reveal system can therefore be used outdoors
and configured to detect vehicles travelling through a zone of interest.
This offers a real-time application using actual (not modelled) data
that can be invaluable for traffic engineers. Furthermore the system
has the capacity to be configured to detect 'near-miss' incidents
in potentially dangerous intersections or roading 'black spots',
thereby substantially reducing the time necessary to evaluate potential
problems. This has the added benefit of avoiding the need to rely on
accident data for traffic management decisions. Highway traffic volumes can be monitored in real-time with accurate
statistical information being gathered. The system can also accurately
indicate speed, distances between vehicles, and types of vehicles based
on size. Store Design, Advertising Effectiveness and Consumer Behaviour The Reveal computer vision system does not simply count pedestrians, it tracks people across a zone of interest. Furthermore the system has been designed with the capacity to use multiple cameras to provide a single continuous 'virtual' image. This means it is possible to establish a Reveal system that will track the anonymous activity of any individual into a store, recording whether:
This provides a tremendously powerful market research opportunity
whereby consumer behaviour in Fast Moving Consumer Goods environments
such as Supermarkets can be evaluated. Many large Supermarket and Retail
chains make huge investments in the isle layouts and placement of goods
and advertising within their stores without much clear information
about consumer behaviour. There are major possibilities here for merchandizing,
marketing and store planning and layout. We always welcome feedback from our existing clients regarding how our product can be improved or developed. Similarly we are also open to ideas suggested by prospective clients. Please feel free to contact us if you would like to discuss any of the above applications as they might apply to your business or if you would like us to consider a new application.
|